After Release In France, Match Group Expands Over-50s Brand Ourtime Into British

The Match Group’s brand that is new the over-50s market has been launched in britain.

This product, called Ourtime, ended up being initially launched in France towards the final end of might beneath the name DisonsDemain.

This launch included a radio and tv campaign developed by Buzzman that began broadcasting across France on 23rd might.

Plus the Paris-based ad that is independent has expanded this campaign due to the fact senior dating platform launches into the UK, that will air the very first time on seventeenth June.

Speaing frankly about the campaign, Georges Mohammed-Chérif, CEO of Buzzman, stated: “Through this campaign, we desired to recharge the image of dating among the 50+, producing one thing light-hearted and funny.

“The ads bring this generation’s emotions that are internal character your, showing grownups behaving like teens.”

Ourtime aims to allure to over-50s singles by providing a variety of online interest-based matching and offline “experience-led” tasks.

These could be any such thing from “cultural outings, tea, group weekends and more”, according to the Ourtime website afternoon.

Along with the launch, Match Group is expanding the reach of the synthetic cleverness chatbot Julia, after the test that is successful roll-out of this Lara Bot from the Meetic and Match UK platforms.

The Julia chatbot utilizes AI to engage prospective users in a “casual and personalised conversation that is assist singles effortlessly create their profile.

The brand name, which will be available these days in France, great britain while the United States, is a method through the Match Group to focus on the considerable solitary market that is senior which includes be a little more ready to accept the notion of utilizing online dating sites platforms in the past few years.

The dating that is global quoted TNS data that discovered 67% of British singles involving the chronilogical age of 50 and 65 had been searching for a relationship, and Ipsos numbers having said that 44% of senior singles had been thinking about trying internet dating, in comparison to simply 22per cent in 2013. Read more ›

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