Coalition launches coach advertising campaign to discourage loan that is payday among San Jose residents

Community groups and advocates stepped up their campaign resistant to the predatory payday loan industry this week by releasing coach ads on VTA’s Route 22 along with other coach lines in Santa Clara County. The “Don’t Get Trapped!” ads build in the City of San Jose’s ordinance that is recent payday financing in the town.

The San Jose City Council recently voted 9-1 to accept a land usage ordinance banning brand new pay day loan operations from starting in low-income areas and capping the full total wide range of pay day loan outlets permitted in the complete town in the present quantity of 39. San Jose may be the city that is largest in the nation to impose a capon the amount of payday financing stores, while the very very very first to consider a ban on brand brand brand brand new payday financing companies in low-income census tracts. The Santa Clara County Board of Supervisors additionally voted unanimously to impose a permanent moratorium on pay day loan companies in unincorporated aspects of the county.

“Families residing paycheck to paycheck, struggling which will make ends satisfy, often fall victim to payday loan providers’ provides of quick, convenient payday loans. Borrowers frequently do not understand that a two-week, $300 loan ultimately ends up costing a huge selection of bucks to settle, after their circumstances cause them to repeatedly borrow exactly just just just exactly what in essence is similar $300 again and again,” said Kyra Kazantzis of Public Interest law practice, an application of this Law Foundation of Silicon Valley.

Payday advances are little buck, short-term loans that fee borrowers nearly 459% APR. Read more ›

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